With nearly 30 years of experience across the real estate and mortgage industries, Jeff brings a rare mix of strategic vision, entrepreneurial experience, and deep operational insight to ENRG’s leadership team. This will help us take a significant step forward in advancing our technology and data capabilities.
As a founder, operator, innovator, and technologist, Jeff has built and scaled both real estate and mortgage brokerages from the ground up. Before the 2008 housing crisis, he pioneered greater transparency in the mortgage process through a fintech startup that introduced real-time loan pricing directly to consumers. He later joined the leadership team at BoomTown, where he spearheaded the launch of an enterprise platform designed specifically for large brokerages.
Jeff’s experience includes executive roles at high-growth companies such as AcreTrader, a fractional land investment platform where he took on the role of VP of Growth and Operations to launch AcrePro, its nationwide land brokerage. At Better.com, he launched Better Real Estate a nationwide residential brokerage as its Chief Revenue Officer
What attracted Jeff to ENRG? “The leadership’s commitment to building an amazing culture and the opportunity to design a truly data-driven brokerage,” he says. “There’s a rare clarity of vision here—one that values radical transparency, high standards, and the kind of collaborative environment where innovation isn’t just welcomed, it’s expected.”
At ENRG, Jeff’s first priority will be deploying a comprehensive Master Data Management strategy—one that connects critical systems, unifies agent and consumer data, and delivers insights that lead to smarter decisions, more transactions, and a better overall experience for everyone involved.
“Real estate is shifting,” Jeff says. “The combination of regulatory reform and AI innovation will accelerate industry consolidation. The agents who adapt—those who use data and technology to serve clients more effectively—will take a greater share of business in a leaner, more competitive marketplace
ENRG’s investment in this role reflects its belief that the future of real estate belongs to brokerages that are built not just on relationships—but also on clean, connected, and actionable data. ENRG is positioning itself at the forefront of this transformation.
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