In this episode of The Lab, ENRG Founder and President Erinn Nobel joins Rivers and Charles to share the story behind building a brokerage with intention.
Erinn spent 15 years at a boutique brokerage where she loved the culture and support, then moved to virtual brokerages where she discovered the power of capped commissions, revenue share, and equity. But something was missing: agents kept having to choose between great support OR financial freedom, boutique culture OR virtual flexibility.
ENRG was built to reject that false choice. As Erinn explains, "We started by asking: what experience do agents deserve? Then we built everything around that answer."
The conversation covers the "both/and" philosophy, why Connect & Thrive™ (Recruiting-as-a-Service) removes the pressure to become a full-time recruiter, what agent-owned data actually means in practice, and why leadership that still sells houses matters more than ever.
Watch the full episode below.