Rivers Pearce has spent his career understanding a fundamental truth: authentic connection transcends medium. Whether commanding a stage with his rock band Five Way Friday or architecting digital experiences for Fortune 500 companies, Rivers has always focused on creating genuine resonance between vision and audience.
Now, as ENRG Realty’s Vice President of Marketing, he’s bringing two decades of PropTech leadership and marketing sophistication to a brokerage that refuses to compromise on either innovation or authenticity.
Rivers didn’t just witness the PropTech revolution—he helped build it. As the 10th employee at BoomTown, he scaled lead generation services from startup to 300+ employees, generating millions of leads for agents nationwide. But what distinguished Rivers wasn’t the volume; it was his understanding that behind every lead was a real person seeking genuine guidance through one of life’s most significant decisions.
This perspective led him to help spearhead the “homeowners under management” movement at Milestones (now Homeowner.ai), earning recognition as a 2023 HousingWire Marketing Leader. His approach consistently emphasized long-term relationship building over transactional metrics—a philosophy that aligns perfectly with ENRG’s elevated service model.
After years of consulting with brokerages across the industry, Rivers recognized something rare in ENRG: a company that doesn’t just talk about agent-centric culture but embeds it into every system and process.
“ENRG isn’t trying to retrofit yesterday’s solutions for tomorrow’s challenges,” Rivers explains. “They’re building from the ground up with both sophisticated technology and genuine understanding of what agents need to thrive.”
Rivers joins ENRG at a pivotal moment when the real estate industry demands both innovation and authenticity. His expertise in master data management, database-driven consumer acquisition, and sophisticated digital marketing perfectly complements ENRG’s boutique-at-scale vision.
What Rivers brings:
The convergence of AI transformation, evolving consumer expectations, and ENRG’s unique positioning creates an unprecedented opportunity to redefine real estate marketing. Rivers isn’t here to follow industry trends—he’s here to help ENRG set them.
“ENRG represents everything I’ve learned about building meaningful relationships through technology,” Rivers shares. “They’re creating the infrastructure for agents to build lasting partnerships that transform communities.”
Welcome to ENRG, Rivers!
EXPERIENCE THE PERSONALIZED ATTENTION OF A BOUTIQUE FIRM, POWERED BY THE EFFICIENCY OF VIRTUAL SCALE.
