It Started with a Rope Swing

By Erinn Nobel

My dad built my rope swing before he built our cabin.

No walls. No roof. No electricity. No running water. He would, of course, later add all of those, but he knew that the rope swing, my rope swing, would make the critically important impression that it did.

Did it ever.

I can still vividly recall the hours, or what felt like entire days, spent performing endless, precise twirls around that tree. Perfecting the motion, finding my rhythm, fully present in every moment, just as my dad knew I would be.

Erinn Nobel - It Started with a Rope Swing

And, only after seeing me thriving, then he built the cabin. By hand, and with the towering spruce trees that surrounded us.

My dad's an architect. He can design anything, but his real passion is functionality and simplicity. Not through imported materials, but those that were readily available around him, and which can be transformed into beautiful, resilient structures.

His mindset, and mine, are deeply rooted in longstanding architectural priorities.

Design the experiences first, then build everything else around them.

— Erinn Nobel

Today, after twenty-five years of building and leading brokerages, my dedication to simplicity, functionality, and lasting experiences is as strong as ever.

We incorporated that same mindset into the foundation of ENRG. Built from scratch. Designed for what matters, not what impresses. Crafted intentionally for our agents, and stripped of everything that doesn't serve their experience and overall well-being.

We didn't import someone else's model. We built ENRG from the ground up for agents who value substance over flash, community that contributes, and a resilient infrastructure that holds strong.

When architects choose simplicity over complexity, you don't just see it. You experience it.

Real estate agents who experience that kind of intentional design don't just perform better; they thrive. They create those same memorable experiences for their clients. Because they know what it feels like when someone designs for their success, not their applause.

My dad knew exactly what he was doing by building the rope swing before the cabin.

We used that same philosophy to make ENRG what it is today. An experience.

EXPERIENCE THE DIFFERENCE

Built for agents who value substance over flash

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