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Insights, strategies, and lessons from building the brokerage of the future.
“I like working with Saad.” That’s the entire explanation Mike Sokolowski, known as Soko, gives for partnering with him a second time. It’s the one line that explains most of how Soko & Saad Real Estate Group actually runs, and why they chose ENRG to build it their own way.
“Are you the new front desk lady?” That’s what her broker said to Skye Willis, an agent with the brokerage for three years. Her own broker didn’t remember who she was. This is the story of how she and her sister Raine found a brokerage that finally saw them.
I asked Patrick about the note. He looked away. “Dammit Erinn.” When he looked back, his eyes were wet. In that moment, he realized someone finally understood. Peter and I met Patrick Easter in person for the first time at the Omni in Austin this past spring — where his father Bob founded Easter and Easter Realtors, a boutique brokerage serving the Austin community with heart since 1982.
Her name is Michelle Fluker. She didn’t have to write the email. Nobody asked her to. There was no survey link, no follow-up sequence, no automated request for feedback. She just sat down and wrote it because she wanted someone to know. What happened next says everything about the kind of agent ENRG was built for.
I just hit my one-year anniversary at ENRG, and I almost missed it. I found out the morning of, looked back at what we built, and realized the most useful thing I could do is write down what the year actually taught me. Not the highlight reel. The real notes. I have been in real estate for more than 30 years — and what I’ve learned is that building a brokerage in 2026 is mostly about deciding what to ignore.
The Ottone Group has joined ENRG Realty, bringing one of Jacksonville, Florida’s most established bilingual real estate teams into our national network. Led by Daniella Ottone, the team has built a strong presence across the Jacksonville market, earning recognition for deep client advocacy, rigorous agent education, and a full-process approach to real estate.
Every day at a brokerage that forces tradeoffs is another day you're leaving money, time, and freedom on the table.
